Subscribe
Sign in
Home
Archive
About
The High-effort Era
Effort has always mattered. It’s just never been this easy to see.
Oct 22
•
Matt Kilb
and
Kiss Branding
1
One brand, many audiences
How to find the one truth that holds across many audiences.
Oct 21
•
Kiss Branding
Closing the gap between brand and business
Being loved is a commercial position, not a sentimental one.
Oct 21
•
Kiss Branding
AI as an energy filter
It won’t tell you whether your strategy is right. Only whether you’re still on it.
Oct 21
•
Matt Kilb
and
Kiss Branding
Out of Office.
Who’s minding the brand while everyone’s minding the pool?
Oct 21
•
Matt Kilb
and
Kiss Branding
If brand is everyone else's business, everyone's business is brand's.
Brand is experienced at every touchpoint, so brand has a claim on every touchpoint.
Oct 21
•
Matt Kilb
and
Kiss Branding
Don't assume meaning carries in a new market
When entering a new market, it has already decided what your category means before you turn up.
Oct 21
•
Kiss Branding
Has the news hijacked your strategy?
Some news changes how your customers behave. Most of it only changes how you feel.
Oct 21
•
Matt Kilb
and
Kiss Branding
A few hundred quid and a dirty car
The smallest details do the heaviest lifting, until someone cuts them
Oct 1
•
Matt Kilb
and
Kiss Branding
September 2026
Mission beats management
If you're not mission-led, what's motivating your team?
Sep 18
•
Matt Kilb
and
Kiss Branding
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
